Our gear is for those who are passionate about something other than themselves (a unique concept in today's all about me culture). This is for those who want something unique that expresses their passion and allows them to give back through that expression. This is who we created our gear for! For all others, the "W-Marts" of the world await you.
It's a simple idea that in one word answers the question "how long will you love ____?"
We have identified heroes in many areas that are all about being passionate and "giving back" through what they love. Click on our "Hall of Heroes" link to learn more about our heroes. We give a portion of each of our sales to the respective heroes' charities, so they can keep giving back through what they love. Even if we don't have a hero for one of our lines we have identified great charities in that area we will give to. That's what we are about ....
giving back whenever and whereever we can.